Sidney Christian Nii Ayitey Ashong popularly known as Dj Sid in the Entertainment Industry is a graduate from the University of Mines and Technology. Before that he had his Senior and Junior High School education in Mfantsipim School and Jack and Jill school respectively. In his early days in the University, Dj Sid developed a passion for Disc Jockeying, perfected his skill and played at school events.
Dj Sid has been privileged to experience being a broadcast engineer with Dynamite 88.9 FM in Tarkwa and Citi 97.3 FM in Accra, where he possessed a mastery of the finest equipments in ensuring the wholesome of audios that are carried over the airwaves. In this light he is so passionate about the quality of music and sound for any event mandated to him. Dj Sid was also affiliated to Ghana’s No.1 Showbiz dial – Pluzz 89.9 FM, Accra where he hosted the Friday + 1 Show & the Saturday Nite Live Show.
Understanding the power of words and songs of music Dj Sid tailors his mixes and playlist to his target audience and makes sure the music is appropriate for the tone and atmosphere of every event. Be it a Radio Dj, Club Dj, Event Dj, Dj Sid has been there and ended up with quite a mixed spectrum of musical influence.
All these have been translated into sets where he picks apart and infuses together all the pieces of music that he loves; beautiful synth work and occasional vocal hooks all on top of a pronounced foot-shuffling house beat.
As the official Dj for Hiplife sensation “Keche” as well as the Daavi Diva “Feli Nuna”, Dj Sid chooses to appeal to a more youthful and vibrant crowd. DJ Sid was the brain behind Ghana favourite monthly comedy show “The HaHaha Show”. He has command over his craft and immaculate professionalism, serving in a range of generations, with his versatile knowledge of music.
An Electrical and Electronic Engineer and Project Manager by training, Dj Sid doubles as an Area Manager for a Mining Support Services Company. Knowing how to set structures to achieve goals, just articulate your request for your event and he will ensure that your experience is a magical, captivating and memorable one. To Dj Sid, playing those tracks that get you tapping your feet and nodding your head without you realizing it, regardless of genre, tempo, style, or release date; is why he calls himself, The Mix Meister!
In the near future Dj Sid wishes to clear the notion of Ghanaian Dj’s being disrespected and aspires to be one of the biggest names in Sound Engineering, locally and Internationally. Dj Sid is just a call away for every event.